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Comme Chez Cléophé

Visual Identity + Website UX/UI

Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Industry

Food photography and styling

Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Location

Pays de Gex, France

Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Banner Hero Comme Chez Cléophé | Case Study | Culinary Photography | Visual Identity | Website UX/UI | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Comme Chez Cléophé Logo Showcase Banner Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Behind “Comme chez Cléophé”, there is a graduate pastry chef passionate about photography.
Specializing in food photography for restaurants, she has the ability to creatively adapt to provide quality images of teams, location, decoration and events, whether in the kitchen or during the service. Her sensitivity to beautiful things and listening to the customer allow her to bring to life authentic images that tell the story and the values of the brand with emotion.


Moreover, she makes her technical knowledge in the kitchen available for the creation of personalized recipes in the image of the brand, in order to engage their customers in their world through a multisensory experience.

Pavlovas
Tarte
Tarte rhubarbe
Table
Splash (1 sur 1)
Soda (1 sur 1)
Sirop de sureau
Rhubarbe (1 sur 1)
Raisin (1 sur 1)
Plats
Preparation Panettone  (1 sur 1)
Photo de profile_CommeChezCléophé
Pates (1 sur 1)
Panna cotta
Gateau fruits rouges (1 sur 2)
Gaufres lit (1 sur 1)
Nougats (1 sur 1)
Gaufres (1 sur 1)
Gateau fruits rouges (2 sur 2)
Gateau basque (1 sur 1)
Framboises
Burger
Clafoutis (1 sur 1)
Carottes (1 sur 1)
Citron

 THE SCOPE OF THE PROJECT 

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
The aim

The project consisted mainly in designing the visual identity of the brand. But prior to that, we worked together to define the foundations of brand identity, such as the brand value and personality.

Geometic Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
The objectives

Define a solid foundation for brand identity.
Design a visual identity that:

  • increases brand awareness;

  • correctly convey the values and mission of the brand;

  • makes the brand look more professional.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

PHASE 01. Brand Consultation

Throughout a series of workshops, we examined the competitors and determined the audience. We also defined :
THE VALUES

Integrity

Generosity

Adaptation

Listening

Trust

THE MISSION

Help the customer to put himself forward, and show its value.  Assist him to express himself through pictures to engage the people he seeks, and help him to tell his story.

THE PERSONALITY

Passion

Sensitivity

Dedication

Creativity

Flexibility

Mind Map Comme Chez Cléophé | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
The mind map

With the mind map, I was able to define the concepts and ideas who best represented the “Comme Chez Cléophé” brand.

Some retained concepts were :

Telling a story
Opening studio doors
See the beauty in things
Nature
Creativity without limits
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
The mood board

We built up a mood board to better visualize how the visual identity would “feel”.

The result can be resumed with the theme :

Rustic
French
Tearoom
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

PHASE 02. Logo Concept

With a well-defined foundation, it was now the time to sketch and design the future logo for Comme Chez Cléophe. But first, we determined the message the logo would convey:
Gateau fruits rouges (1 sur 2) banner | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

“I open the doors of my studio to help you see the beauty that surrounds you”

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Icon Map Sketch | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Logo Concepts Sketches | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

After I further researched on the industry, competition and target audience; I come up with multiple logo sketches to finally select the one who was best suited.

Comme Chez Cléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

 BEHIND THE LOGO 

focus on poppy flower_CommeChezCléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
THE POPPY FLOWER

This ephemeral flower that blooms in the fields and roadside adds beauty to otherwise monotonous places.
Delicate, but tough, the poppy flower symbolizes memory and daydreaming.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
focus on door_CommeChezCléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
THE DOOR

In an open position to invite people to discover the beauty of little things (the poppy flower), and inspire confidence.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
focus on shape_CommeChezCléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
THE SHAPE

The colour that protrudes illustrates limitless creativity. Red, like the colour of the passion that fuels it.

Geometric Shape| Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
focus on knob_CommeChezCléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
THE DOOR KNOB

C for Cléophé but also to integrate the copyright © symbol without compromising the style of the logo.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
focus on line_CommeChezCléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
THE CONTINUOUS LINE

To represent adaptability and flexibility, while maintaining a sense of integrity.

Geometric Shape| Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
A responsive logo that will adapt to any scale and support.
Comme Chez Cléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Comme Chez Cléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Comme Chez Cléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Comme Chez Cléophé Logo | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
THE NAME

Cléophé is a unique name, with this logo we underline its originality by putting it forward through the principle of hierarchy.

Designed once again in a continuous line, the signature is based on the “Sacramento” font with slight modifications.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Comme Chez Cléophé Logo Signature | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design