Comme Chez Cléophé
Visual Identity + Website UX/UI
Behind “Comme chez Cléophé”, there is a graduate pastry chef passionate about photography.
Specializing in food photography for restaurants, she has the ability to creatively adapt to provide quality images of teams, location, decoration and events, whether in the kitchen or during the service. Her sensitivity to beautiful things and listening to the customer allow her to bring to life authentic images that tell the story and the values of the brand with emotion.
Moreover, she makes her technical knowledge in the kitchen available for the creation of personalized recipes in the image of the brand, in order to engage their customers in their world through a multisensory experience.
 |  |  |  |  |
|---|---|---|---|---|
 |  |  |  |  |
 |  |  |  |  |
 |  |  |  |  |
 |  |  |  |  |
THE SCOPE OF THE PROJECT
The aim
The project consisted mainly in designing the visual identity of the brand. But prior to that, we worked together to define the foundations of brand identity, such as the brand value and personality.
The objectives
Define a solid foundation for brand identity.
Design a visual identity that:
-
increases brand awareness;
-
correctly convey the values and mission of the brand;
-
makes the brand look more professional.
PHASE 01. Brand Consultation
Throughout a series of workshops, we examined the competitors and determined the audience. We also defined :
THE VALUES
Integrity
Generosity
Adaptation
Listening
Trust
THE MISSION
Help the customer to put himself forward, and show its value. Assist him to express himself through pictures to engage the people he seeks, and help him to tell his story.
THE PERSONALITY
Passion
Sensitivity
Dedication
Creativity
Flexibility
The mind map
With the mind map, I was able to define the concepts and ideas who best represented the “Comme Chez Cléophé” brand.
Some retained concepts were :
Telling a story
Opening studio doors
See the beauty in things
Nature
Creativity without limits
The mood board
We built up a mood board to better visualize how the visual identity would “feel”.
The result can be resumed with the theme :
Rustic
French
Tearoom
PHASE 02. Logo Concept
With a well-defined foundation, it was now the time to sketch and design the future logo for Comme Chez Cléophe. But first, we determined the message the logo would convey:
“I open the doors of my studio to help you see the beauty that surrounds you”
After I further researched on the industry, competition and target audience; I come up with multiple logo sketches to finally select the one who was best suited.
BEHIND THE LOGO
THE POPPY FLOWER
This ephemeral flower that blooms in the fields and roadside adds beauty to otherwise monotonous places.
Delicate, but tough, the poppy flower symbolizes memory and daydreaming.
THE DOOR
In an open position to invite people to discover the beauty of little things (the poppy flower), and inspire confidence.
THE SHAPE
The colour that protrudes illustrates limitless creativity. Red, like the colour of the passion that fuels it.
THE DOOR KNOB
C for Cléophé but also to integrate the copyright © symbol without compromising the style of the logo.
THE CONTINUOUS LINE
To represent adaptability and flexibility, while maintaining a sense of integrity.
A responsive logo that will adapt to any scale and support.
THE NAME
Cléophé is a unique name, with this logo we underline its originality by putting it forward through the principle of hierarchy.
Designed once again in a continuous line, the signature is based on the “Sacramento” font with slight modifications.
