Flow coaching

Visual Identity

Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Industry

Life coach

Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Location

Paris, France

Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Facebook page

flowcoachingfrance

Photo femme libéré | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Flow Coaching services are devoted to women around France who wants to accomplish their goals, to break any boundaries and to elevate themselves to their best version.

The business is hold by a talented self-made woman with 20-years-experience in coaching sales representatives in the beauty industry. She needed a new logo to stand out from the competition as she's starting her new online coaching business.

 THE SCOPE OF THE PROJECT 

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
The pain point

One of the main challenges, was to relate the parent-entity's name, “Nobless’ Time”,  with the more explicit name for her coaching services “Flow Coaching”.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
The objectives

Design a visual identity that:

  • increases brand awareness;

  • correctly convey the values and mission of the brand;

  • adapts to different usage;

  • evolve with the business.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

PHASE 01. Brand Consultation

During our first workshop, Florentine explained me her vision for the business and the values she cherishes. Certain words and phrases stood out as she regularly mentioned them.

We could summarize them with these three greater concepts:

NOBILITY

Women
Value
Beauty
Strength
Beautify
Independence

COACHING

Experience
Continuity
Share
Individual
Group
Video call

ELEVATION

Accomplishment
Break down barriers
Success
Confidence
To take off
To assert oneself

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
THE  MIND MAP and ICON MAP

Strong of our first workshop, I started the project by drafting a mind map to help me explore and bring up ideas that will help design the logo. The icon map was also an important part of the process, as it help me translate these ideas in visual form with commonly seen icons from which I can take inspiration for the next steps of the project.

Mind Map | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Icon Map | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

PHASE 02. Logo Concept

After sketching tens of different logo concepts, tweaking and fine-tuning a few promising ones, I ended up with the final logo that was immediately validated with great enthusiasm by the client, Florentine.

Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

 BEHIND THE LOGO 

focus on noblesse | Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
NOBILITY

Every woman is noble in character.
This value is one of the fundamentals in Flow Coaching approach.

 

This shape represent a lily flower, which is a symbol of nobility and womanhood in the French culture.

focus on coaching | Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
COACHING

No doubt the main concept of the service.
The three circles, symbolizing the coached women, are facing the lower shape, symbolizing the coach. The three circles also represent the three coaching methods used by Flow Coaching (video, personal, and group sessions).

focus on elevation | Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
ELEVATION

The goal of this business is to help women to elevate themselves and break any boundaries they will face.
Just like a rocket ship can raise up through the atmosphere and break the law of gravity.

A responsive logo that will adapt to any scale, support, and use.
| Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
| Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Nobless' Time | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
| Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
| Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
| Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Nobless' Time | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Nobless' Time | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

PHASE 03. Visual identity

Because a brand is more than just a pretty logo, we expanded the brand identity with additional elements, such as:
THE COLOUR PALETTE

This colour palette reflects elegance, nobility and also friendliness. Major values for the brand identity and message.
It is adapted to any support and the combination of some colours adds the right amount of contrast to give the brand the flexibility on the tone of their message, according to the need.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Branded Color Flow Coaching
Branded Color Flow Coaching | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Branded Color Flow Coaching
Branded Color Flow Coaching
Branded Color Flow Coaching
Monteserrat

 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz éàèôç

0123456789  .,:;!?()-_[]&`

Didot

 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz éàèôç

0123456789  .,:;!?()-_[]&`

THE TYPOGRAPHY

The modern look and minimalist of Montserrat combines extremely well with the more sophisticated and fine Didot.

A slightly modified version of Montserrat is used in the Flow Coaching logo that makes it consistent with the logo mark. It is also used as the main body typeface, as it is easier to read.Didot has been chosen for the Nobless’ Time logo as it express elegance and beauty. This typeface is great for headliners and to catch the attention of a  feminine audience. Moreover, the selection of this typeface is a nod to the fact that it was invented in Paris.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
BANNERS

I designed a few banners for social use, mostly on Facebook.

These banners use images that particularly inspired Florentine and that represent her values and beliefs.

Their primary goal is to attract attention and inspire.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Flow Coaching Banner | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Flow Coaching Banner | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Flow Coaching Presentation Mockup | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
POWERPOINT PRESENTATION

Flow Coaching's first group session is offered in the spirit of sharing and as a sign of trust.

As such, I was asked to redesign this first session presentation to make a better first impression to potential clients.

I went one further and created for her a template that she can use on all other presentations.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
E-BOOK

At the end of the very first free session, Florentine offers to her clients an e-book she wrote on “the 3 secrets to breaking down your mental barriers”.

I was tasked to design this e-book in a way that it would be easy to read and visually pleasing.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
e-book Mockup | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Mockup Flyer | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Mockup Flyer | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
FLYERS

As an important part of the business is spreading the word of her business, we designed a few flyers that she will set on hotels lounges, beauty institutes, gym, stores, hairdressing salon, etc.

These flyers were designed specifically for where they would be hanged.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
BUSINESS CARDS

And of course, in her industry, a business card is very important.

As such, I design a business card that is  visually harmonious with her visual identity and useful for writing additional notes before handing it over to a potential client.

Geometric Shape | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Mockup 2 Carte de visite  | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Business Card Mockup | Logo | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design
Here what Florentine had to say about the project :
Florentine | Happy Customer | Graphic Designer | Branding | Visual Identity | Logo Design | Pays de Gex | Thoiry, France | Geneva | Andrea Fontanella | fontandrea.design

Andrea was able to bring my project to life through the different designs he made for my brand in a short time. The quality of the work is very satisfying.

I would recommend him without a doubt.

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